Florida founded · Trusted worldwide
A Better Way to Repair Paint Chips—Since 2003
Dr. ColorChip grew from hands-on automotive dealership work in South Florida into a trusted source for factory-matched touch-up paint systems used by drivers and automotive professionals around the world.
Our story
From a South Florida Garage to Drivers Around the World
In 2003, Dan McCool set out to solve a problem he saw firsthand: traditional touch-up paint was difficult to apply cleanly, especially across many small chips and areas of road rash. While providing paint chip repair and detailing services to local automotive dealerships, he developed and tested proprietary paint blends and repair methods in his garage.
That real-world experience shaped the Dr. ColorChip system. Instead of asking customers to build up individual blobs of paint, the process was designed to apply factory-matched paint efficiently, level the excess, and blend the repair into the surrounding finish.
What began as a professional solution for dealerships, detailers, Paintless Dent Repair technicians, and mobile specialists expanded in 2006 into a retail DIY system for everyday vehicle owners.
More than 20 years of progress
Built Through Experience, Testing and Continuous Improvement
What makes us different
Professional Paint Chip Repair Made Approachable
Factory-Matched Color
Each paint order is custom mixed using the vehicle manufacturer’s color formulation and the customer-confirmed factory paint code.
Find your paint code →Apply, Level, Blend®
Our proprietary process is designed to repair chips, road rash, and small scratches without the heavy blobs associated with conventional touch-up methods.
Explore the process →Purpose-Built Tools
Brushes, pipettes, squeegees, and SealAct™ blending solution help customers choose the right approach for the damage in front of them.
Compare kits →Real Customer Support
Our Florida team helps with paint-code identification, color-match concerns, product selection, application questions, and order support.
Contact our team →Innovation and quality
Technology Supports the Craft—It Does Not Replace It
Dr. ColorChip continues to invest in mixing accuracy, repeatable production, capacity, and customer experience while preserving the hands-on quality checks required for custom automotive paint.
Computer-Operated Mixing
The first automated automotive paint mixing system improved production capability and repeatability.
Conveyor Automation
Production-line improvements helped the team handle growing demand more efficiently.
Expanded Capacity
Additional automated systems support color consistency, throughput, and continued growth.
Across the automotive industry
Industry Affiliations & Relationships
Over more than two decades, Dr. ColorChip has built relationships spanning automotive retail, vehicle reconditioning, detailing, enthusiast clubs, professional education, events, and product programs.
Associations, Clubs & Events
Automotive & Reconditioning
Products, Training & Appearance
Organizations listed reflect a range of customer, supplier, membership, event, program, professional, or industry relationships developed over time. Organization names and trademarks remain the property of their respective owners; inclusion does not necessarily imply endorsement.
Recognition and relationships
National Press and Industry Coverage
National editorial coverage, featured articles and industry partnerships are presented separately from independent product reviews.
From the archives · The Wall Street Journal · 2008
A Do-It-Yourself Facelift for the Car
The Wall Street Journal tested at-home scratch-repair products, including a factory-matched Dr. ColorChip kit. Subscriber access may be required.
View the WSJ article →Featured article · Tech Times · 2026
Why a Data Engineer Trusts Dr. ColorChip Over Touch-Up Pens
A detailed account of choosing and using Dr. ColorChip as an alternative to traditional touch-up pens.
Read the article →Industry partnership · Opti-Coat · 2026
Opti-Coat and Dr. ColorChip Unite for Automotive Restoration and Protection
An industry partnership combining paint-chip repair with professional ceramic-coating protection.
Read the announcement →Worldwide availability
Local Support Through International Distributors
Authorized Dr. ColorChip distributors provide regional ordering, shipping, and support in markets around the world.
Got Chips?® We’ll Help You Find the Right Repair.
Start with your factory paint code or see the Dr. ColorChip process in action.