"This stuff is fantastic! Porsche has a sloping nose which the stones glance off of. Therefore, I get "stone scratches" not true chips and your paint clears it up great-no marks left. Looks just like a new car."
- Luther Contant, Port Orange, FL

"I've tried a few of the other chip repair systems and Dr. ColorChip has given me the best results. I'm very picky about how my cars look and when I used "the doctor" on my Mazda MX-5, the results were really good. Nothing will ever be factory paint but as long as there are stones on roads and people with shopping carts, the doctor will be in my garage."
- Rick, NJ

"I'll admit, I was a bit skeptical as to whether your product would work as well as the claims, but I was pleasantly surprised. The procedure couldn't be any easer. Not much work for great results, especially with multiple applications.
All that and great customer service, the perfect combination.Good luck with your business."

- George Michaels, Virginia Beach, VA

"Dr. ColorChip has allowed us to provide our customers with a much improved "touchup" product/process. We use the process on everything from General Motors GM Sponsored Sales vehicles to those of our major national consignors (HSBC, Americredit, Citifinancial Auto, among others). The results are amazing. Not only does the process offer a superior "look", it offers durability no other touch up process we tried can match. Auctions and dealerships alike will find this a very cost effective way to offer their client a better looking vehicle with a longer lasting finish."
-Bruce Beam, General Manager
Dealers Auto Auction of Oklahoma City

"I was skeptical when I saw the demo photos, but I have to say the repairs came out just like your website shows them. My Porsche Boxster (Guards Red) looked like it followed a gravel truck around for weeks. Most of the chips are not visible at all anymore, and the larger ones are drastically reduced. I'm the only one who would even notice them now. The 'no blobs' concept is a great one, and I was really impressed at the final result."
- Howard Silverman, NY

"Two weeks ago I ordered a touch-up kit for my 1998 Dodge Grand Caravan. The paint color is Dark Forest Green.There are (were) some dings, surface scratches and chips in the paint from nine years of use. I applied your paint to these areas as you say in your directions
and miraculously the scratches and chips were gone! Your product is amazing and is everything you claim it to be. After installing new headlight assemblies, new alloy wheels and using your wonderful product, everyone thinks I just bought a new van. I am so glad I found your website and ordered your product."

- Bob Perl, Powder Springs, Georgia

"I recently purchased a kit from you for a 1995 BMW 530i in Orient Blue. The product is fantastic... All I can say is before I started, it looked like someone shot my hood with a shotgun."
- Michael J. Patch, Racine, Wisconsin

Review by an independent consumer products rating company. This article was published in the December 2007 issue of the Chicago Porsche Car Club of America newsletter, The Scene. Click Here to see the original article.

"I just wanted to say that I used your basic paint touchup kit this past weekend w/ excellent results. I have a vintage Porsche that “had” some road rash on the front painted bumper and lower area of the hood. Your touch-up paint process gave me flawless results. I can’t even tell where I fixed the paint it worked so well. I was skeptical but am totally sold on your product. I recommended your product to all the members on the Porsche website/club I am a member of and plan on purchasing two more kits from your company for my daily driver car and my wife’s car."
- Eric Falk, Sausalito, CA

Service Centers / Car Washes

The Need for Retail Touch-Up Services

Car care & service centers have an untapped opportunity to add profit to their bottom lines each day by offering fast, professional touch-up repairs to their customers who are waiting for oil changes, tire replacements, brake jobs and other common services.

Each day thousands of vehicles pass through the service bays of car care centers large and small. A large number of them are in need of paint chip repair and other minor touch-up jobs.
The owners of these cars are generally left with two options:

  1. buy a bottle of touch-up paint and try to fix them, or,
  2. do nothing and live with them.

Neither option offers a very good outcome…until now.

Everyone understands the typical bottle of touch-up paint allows little more than creating the effect of a good case of measles on the hood of a car. Even with the newer applicators, it’s almost impossible to perform a respectable repair on one chip, let alone hundreds or thousands of them. The paint is still difficult to apply, very time-consuming when addressing several chips, and leaves little paint blobs at each location where applied. And forget about trying to touch-up the smaller speckled chips from constant highway travel- it can’t be done short of spraying the entire hood.

The other option of doing nothing is often regrettably made by default for fear of making the vehicle’s appearance worse by attempting option 1. So the owner is left with the frustrating visual of white chips randomly glaring back at them…that is, until they rust and become brown chips.

Opportunity for Additional Profit

Prior to the work to be done on each vehicle, the service writers usually walk around the customers’ car to note any exterior damage for liability issues. While doing this quick visual inspection, the writer has the opportunity to check for stone chips and other repairable paint imperfections. This is the perfect opportunity to add profit to the ticket. With knowledge of what is easily repairable, the service writer can approach the customer and offer the repair- most likely without any additional waiting time- at whatever price they deem attainable. It’s a win-win situation for company and customer.

Profit Potential

With the larger service chains each cumulatively seeing thousands of customer cars each day, the profit potential for them is enormous. Tire service companies, for example, have very low profit margins on selling and installing a new set of rubber. Adding a paint chip repair option, if at only $30 per car (which is low), would significantly boost their daily bottom lines. Even with labor costs factored in, most of the income at that price point would be pure profit.


  • Average repair time: 10 minutes or less
  • Labor cost: At $15/hr, 1/6 of an hour = $2.50
  • Cost of materials: $2
  • Total cost: $4.50
  • Total profit on a $30 repair: $25.50

Profit on 10 cars per week per month: $1020
Annually: $12,240

50 locations $50,100/month $612,000/year
100 locations $100,200/month $1,224,000/year
500 locations $501,000/month $6,120,000/year

These profit figures assume just 2 cars per day! Most service bays see about 40 or so vehicles come through on a daily basis. At servicing only 5 percent of the customers, and at only $30 per touch-up, these are very conservative estimates. The average price of a wholesale touch-up repair at used car dealerships is $50, and the likelihood of providing some touch-up repair for more than 5 percent of all service customers is great.

Detailers Paint Chip Repair System photo

Commercial Application

Call 866-372-2548