| Licensing
Programs
Dr. ColorChip™ System
The Company
Other Opportunities
|
The Need for Retail Touch-Up Services Car care & service centers have an untapped opportunity to add profit to their bottom lines each day by offering fast, professional touch-up repairs to their customers who are waiting for oil changes, tire replacements, brake jobs and other common services. Each
day thousands of vehicles pass through the service bays of car care centers
large and small. A large number of them are in need of paint chip repair
and other minor touch-up jobs.
1)
buy a bottle of touch-up paint and try to fix them, or,
Neither option offers a very good outcome…until now. Everyone understands the typical bottle of touch-up paint allows little more than creating the effect of a good case of measles on the hood of a car. Even with the newer applicators, it’s almost impossible to perform a respectable repair on one chip, let alone hundreds or thousands of them. The paint is still difficult to apply, very time-consuming when addressing several chips, and leaves little paint blobs at each location where applied. And forget about trying to touch-up the smaller speckled chips from constant highway travel- it can’t be done short of spraying the entire hood. The
other option of doing nothing is often regrettably made by default for
fear of making the vehicle’s appearance worse by attempting option 1. So
the owner is left with the frustrating visual of white chips randomly glaring
back at them…that is, until they rust and become brown chips.
Opportunity for Additional Profit Prior
to the work to be done on each vehicle, the service writers usually walk
around the customers’ car to note any exterior damage for liability issues.
While doing this quick visual inspection, the writer has the opportunity
to check for stone chips and other repairable paint imperfections. This
is the perfect opportunity to add profit to the ticket. With knowledge
of what is easily repairable, the service writer can approach the customer
and offer the repair- most likely without any additional waiting time-
at whatever price they deem attainable. It’s a win-win situation for company
and customer.
Profit Potential With the larger service chains each cumulatively seeing thousands of customer cars each day, the profit potential for them is enormous. Tire service companies, for example, have very low profit margins on selling and installing a new set of rubber. Adding a paint chip repair option, if at only $30 per car (which is low), would significantly boost their daily bottom lines. Even with labor costs factored in, most of the income at that price point would be pure profit. Example:
These profit figures assume just 2 cars per day! Most service bays see about 40 or so vehicles come through on a daily basis. At servicing only 5 percent of the customers, and at only $30 per touch-up, these are very conservative estimates. The average price of a wholesale touch-up repair at used car dealerships is $50, and the likelihood of providing some touch-up repair for more than 5 percent of all service customers is great.
Dr. ColorChip
Corp.
|
